Built For Altitude.
The brand is engineered. The destination is named. The trajectory from $25M to $100M and into the prime aerospace, defense, and space tiers is already drawn. What's left is the work of making the market see what your leadership team already sees.
You've
engineered
the brand.
Now we make
the market
see it.
Northeast Tool walks into 2026 with a foundation almost no contract manufacturer of your size can claim. Sixty plus years of performance. Active programs at the highest tiers of aerospace, defense, and commercial space. A clarified niche, a sharpened set of core values, and a vision document that names a $100M altitude by 2035.
The internal clarity is there. The capability is there. What hasn't caught up yet is the public-facing signal: a website that still reads as a regional shop rather than a mission-critical aerospace partner, a LinkedIn presence punching well below its weight, and brand assets that don't yet match the work coming off the floor.
This proposal is a 12-month engagement designed to close the gap between what Northeast Tool already is and what the aerospace, defense, and space markets currently perceive. Built around the brief your team shared, sequenced for compounding momentum, and priced with the transparency you expect from a long-term partner.
Escape Velocity.
Four phases.
One trajectory.
Built to compound.
Pre-Flight
Extend the brand system into a working toolkit. Direct the photography. Architect the messaging. Audit the CRM. Set the foundation everything else launches from.
Launch
Rebuild northeasttool.us as a precision-engineered aerospace platform. SEO, lead capture, and capability storytelling that matches the altitude of the work.
Ascent
Redesign LinkedIn. Build the content engine. Activate employer brand. Stand up HubSpot campaigns. The presence that turns capability into pipeline.
Altitude
Industry PR placements. Trade show presence engineered for impact. Customer success stories and capability video. The signals that put Northeast Tool on the prime tier's radar.
Pre-
Flight.
The brand deck is the most valuable artifact in this engagement, and we treat it that way. Phase 01 takes the system your designer built and extends it into the working assets every downstream phase will use. We don't rebuild what's right. We sharpen, document, and put it into production.
Brand System Extension
A working toolkit built on the existing deck: digital and print specifications, logo construction rules, color systems for web and CMYK, typography hierarchy, plus a component library for sales, recruiting, and internal communications.
Messaging Architecture
One source of truth for how Northeast Tool talks to commercial aviation, military defense, and space audiences. Positioning statement, value propositions by segment, capability descriptors, proof points, and approved language for the things that matter most.
Photography & Visual Direction
An aerospace-grade shoot plan covering shop floor, machining detail, finished parts, team portraits, and facility shots. We direct the shoot, secure the photographer, and deliver a library sized for long-term brand use across web, social, sales, and PR.
HubSpot & CRM Audit
A read on the current HubSpot instance: data hygiene, segmentation potential, lifecycle stages, and the gaps standing between Northeast Tool's contact database and the targeted campaigns the brief calls for. Output is a 90-day activation plan.
Launch.
The single most important brand asset in this engagement. Today, northeasttool.us doesn't reflect a company doing mission-critical aerospace work. After Phase 02, it will. A modern, SEO-engineered, conversion-aware platform built to support a $25M to $100M growth arc and the recruiting effort that fuels it.
Platform & Architecture
Modern stack with marketing-grade speed, accessibility compliance, and a content model built for adding capabilities, certifications, and case studies over time. Designed to support the three target markets without forcing one navigation to serve all of them.
SEO Foundation
Technical SEO baseline, keyword strategy for aerospace machining, defense contract manufacturing, and space hardware suppliers, and on-page architecture that ranks Northeast Tool where its prospects are already searching.
Lead Capture & CTA System
Quote request flow, capabilities inquiry, recruiting application, and gated content paths designed against your actual sales motion. Every page does measurable work. HubSpot integration so leads land in the right hands instantly.
Optimized Web Copy
A complete content rewrite across home, about, capabilities, industries served, certifications, careers, and contact. Aerospace-fluent, segment-specific, and built off the messaging architecture from Phase 01.
Capabilities & Industries Storytelling
The current site lists capabilities. The new site positions them. Each capability and each industry served gets its own dedicated story, paired with the right photography, proof points, and conversion path.
Google Business & Local Signals
Google Business profile optimization, review engagement strategy, and structured data so Northeast Tool shows up correctly in branded searches, map results, and recruiter queries across the Charlotte metro and beyond.
Ascent.
A great brand and a great website are static assets. Ascent is the work that keeps Northeast Tool visible, credible, and top-of-mind between RFQs. The recurring engine that turns capability into measurable awareness, qualified sales conversations, and recruiting reach.
LinkedIn Company Page Redesign
Banner system, About copy, featured content, lifecycle posts, and showcase strategy designed against your three target markets. The page becomes the recruiting and BD asset it isn't today.
LinkedIn Content Cadence
Recurring content production across four pillars: growth initiatives, advanced manufacturing capabilities, customer success, and culture and recruiting. Posts written, designed, scheduled, and reported on monthly.
Employer Brand Activation
The recruiting story aligned to the new Core Values, Mission, and Vision. Career page upgrades, employee spotlight templates, and content built to support the co-op, internship, and leadership pipeline goals in your 3-year picture.
HubSpot Email & Campaign Ops
Segmented nurture campaigns, capability-driven newsletters, and BD outreach sequences. CRM-driven and aligned to the sales motion, with reporting that ties marketing activity to pipeline impact.
Sales Enablement Collateral
Capabilities one-pagers, industry-specific line cards, an updated pitch deck, and proposal templates that match the new brand system. Everything sales walks into a customer meeting carrying.
Reporting & Strategy Cadence
Monthly performance reporting against agreed KPIs, plus a quarterly strategy session to tune the engine. Transparent dashboards. No black box.
Altitude.
The work that puts Northeast Tool on the radar of buyers and decision-makers at primes and OEMs. Editorial placements that travel further than a paid ad. Trade show presence engineered for booth-to-pipeline conversion. The case studies and capability content that close the credibility loop.
Industry PR / Editorial Placements
Two to three placements across the publications your buyers actually read: Aviation Week, Aerospace Manufacturing, SpaceNews, Defense News, Modern Machine Shop. Pitched, drafted, and placed by us. Owned by you.
Trade Show Strategy & Booth Kit
Booth design language, collateral, pre-show outreach, on-show capture, and post-show follow-up engineered as one system. Targeted at one or two flagship shows in Year One. Built to make Northeast Tool punch above its booth-size weight.
Customer Success Stories
Two to three deeply produced case studies in Year One. Built around real programs, real problems solved, and real performance data. The kind of proof a procurement team actually wants to see.
Capability & Culture Video
A short-form video package shot alongside the Phase 01 photography, plus ongoing social cutdowns. Capability film for the website. Culture content for recruiting. The visual signal that makes Northeast Tool feel as advanced as it is.
Twelve months.
Compounding momentum.
Phases overlap by design. The brand foundation and CRM audit in Phase 01 feed directly into Launch. Ascent activates the moment the new website is live and runs as a continuous engine. Altitude layers in once content and case study material has matured enough to amplify.
Transparent.
Right-sized.
Monthly billing structure throughout the engagement. A focused three-month project sprint to build the foundation and platform, followed by a flat monthly retainer for the ongoing engine. No expedite fees. No surprise scope. Quarterly check-ins to recalibrate if anything needs to shift.
- Brand system extension & documentation
- Messaging architecture across all segments
- HubSpot audit & 90-day activation plan
- Additional photography direction & shot planning
- Videography shoot day & post-production
- Website design (visual design + key pages)
- SEO keyword strategy & on-page architecture
- Website build, copy integration, QA
- SEO technical foundation
- Google Business optimization
- LinkedIn content production (3 posts / week)included
- Employer brand & recruiting contentincluded
- HubSpot email campaigns & sequencesincluded
- Sales enablement collateral on requestincluded
- Website management & updatesincluded
- 2 to 3 PR / editorial placements per yearincluded
- 2 to 3 case studies / customer success storiesincluded
- Monthly reporting & quarterly strategyincluded
A small, senior
core team.
Narativ operates with a small senior team rather than an account-management layer. You'll work directly with the people producing the work. No handoffs. No telephone.
Year One earns
the platform.
Year Two scales it.
Twelve months from kickoff, Northeast Tool will have a modernized website, a steady content engine, a measurably stronger LinkedIn presence, real PR placements, case study material in the bank, and a trade show presence built for impact. From there, the conversation shifts. Year Two becomes about expanding the program: deeper account-based marketing into target primes, ramped video production, additional trade shows, and the kind of category authority that compounds quarter over quarter on the way to 2035.
Let's get
moving.
Working session
A 60-minute call with your leadership team to pressure-test scope, confirm priorities, and align on Year One success metrics.
Statement of work
A finalized SOW reflecting the working session outcomes, with confirmed deliverables, timeline, and the two-rate billing structure outlined here.
Pre-Flight kickoff
Brand toolkit work and CRM audit begin within 10 business days of signature. The runway starts the moment the SOW is countersigned.