PRECISION WEBSITE BUILD

Built For Altitude.

The brand is engineered. The capability is proven. The one asset standing between Northeast Tool and the way the aerospace market sees it is the website. This is the build that closes that gap: a precision-engineered platform that matches the altitude of the work coming off your floor.

+ PREPARED FOR
Northeast Tool & Mfg. Co.
+ PREPARED BY
Narativ / madebynarativ.com
+ DOC
v3.0 / 2026
MANUFACTURING THE FUTURE OF FLIGHT
001 / THE READ

You've
engineered
the brand.
Now we make
the market
see it.

Northeast Tool walks into 2026 with a foundation almost no contract manufacturer of your size can claim. Sixty plus years of performance. Active programs at the highest tiers of aerospace, defense, and commercial space. A clarified niche and a vision that names a $100M altitude by 2035.

The capability is there. What hasn't caught up is the public-facing signal. The current site still reads as a regional shop rather than a mission-critical aerospace partner. It lists capabilities instead of positioning them, and it does almost no work to capture the buyers and recruits already searching for exactly what you do.

This is a focused engagement to rebuild northeasttool.us as a modern, SEO-engineered, conversion-aware platform: the single highest-leverage brand asset Northeast Tool can put in front of the aerospace, defense, and space markets right now. Built off your existing brand system, priced as a flat project, and delivered fast.

CURRENT ALTITUDE
0+
Years of precision manufacturing performance
3-YEAR TARGET
$0M
Annual revenue, 80 employees, 15,000+ sq ft expansion
10-YEAR TARGET
$0M
Annual revenue by 2035
TARGET MARKETS
0
Commercial aviation, military defense, space
+ 002 / THE STRATEGIC CONCEPT

Escape Velocity.

/ Es·cape Ve·loc·i·ty / Noun The threshold at which a body breaks free of the gravitational pull holding it close to the surface. In a category like aerospace contract manufacturing, it's the equivalent threshold where a company stops reading as a regional supplier and starts reading as a recognized industry name. Northeast Tool has the mass. The website is the first thrust that supplies the acceleration.
CONCEPT / 002
003 / THE BUILD

Four stages.
One platform.
Built to convert.

STAGE 01

Discovery

Architecture, sitemap, and content model mapped against your three target markets. SEO keyword strategy and the conversion paths every page will be built to serve.

WEEKS 1 TO 2
STAGE 02

Design

Your existing brand system extended into a full web design language. Page layouts, components, and visual direction that make the site feel as advanced as the work.

WEEKS 2 TO 4
STAGE 03

Build

Full development, copywriting, and lead-capture integration. Capabilities and industries storytelling, technical SEO, and a CMS your team can extend over time.

WEEKS 4 TO 7
STAGE 04

Launch

QA, accessibility checks, redirects, and Google Business optimization. Go-live with analytics and lead routing wired in, plus a short post-launch tuning window.

WEEKS 7 TO 8
SCOPE / WHAT'S INCLUDED
+ WEBSITE & PLATFORM

The
Build.

Everything inside this engagement points at one outcome: a website that does measurable work. Built on your existing brand deck, engineered for the searches your buyers and recruits are already running, and wired to put real leads in front of your team.

Platform & Architecture

Modern stack with marketing-grade speed, accessibility compliance, and a content model built for adding capabilities, certifications, and case studies over time. Designed to serve the three target markets without forcing one navigation to do everything.

SEO Foundation

Technical SEO baseline, keyword strategy for aerospace machining, defense contract manufacturing, and space hardware suppliers, and on-page architecture that ranks Northeast Tool where its prospects are already searching.

Lead Capture & CTA System

Quote request flow, capabilities inquiry, and recruiting application paths designed against your actual sales motion. Every page does measurable work, with leads routed to the right hands instantly.

Optimized Web Copy

A complete content rewrite across home, about, capabilities, industries served, certifications, careers, and contact. Aerospace-fluent, segment-specific, and built to convert rather than just describe.

Capabilities & Industries Storytelling

The current site lists capabilities. The new site positions them. Each capability and each industry served gets its own dedicated story, paired with the right imagery, proof points, and conversion path.

Google Business & Local Signals

Google Business profile optimization, review strategy, and structured data so Northeast Tool shows up correctly in branded searches, map results, and recruiter queries across the Charlotte metro and beyond.

SCOPE // PLATFORM
004 / 8-WEEK TIMELINE

Eight weeks.
Live and converting.

STAGE
W1
W2
W3
W4
W5
W6
W7
W8
Discovery
Design
Build
Launch

Stages overlap by design. Copy and SEO work begin during design so build moves fast, and launch carries a short tuning window once the site is live. Eight weeks is the working target from a countersigned SOW, assuming timely content and feedback turnaround on your side.

005 / INVESTMENT

One project.
One flat price.

A single, defined-scope website build. No retainer, no expedite fees, no surprise scope. Billed across the project so cost tracks with progress, with a clear deliverable at the end: a live, SEO-engineered platform Northeast Tool owns outright.

+ DEFINED-SCOPE PROJECT
Precision Website Build
$0
FLAT / 8-WEEK DELIVERY
+ SUGGESTED BILLING
On signature (Discovery + Design)$7,750
On launch (Build + Go-Live)$7,750
+ EVERYTHING INCLUDED
  • Site architecture & content modelincluded
  • Brand-aligned web design systemincluded
  • Full development & buildincluded
  • Complete web copywritingincluded
  • Technical SEO foundationincluded
  • Lead capture & CTA systemincluded
  • Capabilities & industries storytellingincluded
  • Google Business optimizationincluded
  • QA, accessibility & launchincluded
Optional, quoted separately as defined-scope add-ons: aerospace photography and video direction, brand system documentation, and an ongoing content and visibility retainer (LinkedIn, email, PR, case studies) for after the platform is live. Same transparent rate structure, scoped only if and when you want it.
006 / THE TEAM

A small, senior
core team.

Narativ operates with a small senior team rather than an account-management layer. You'll work directly with the people producing the work. No handoffs. No telephone.

+ MANAGING PARTNER / CREATIVE DIRECTION
Hunter Harrison
Managing Partner and Creative Director at Narativ. Lead strategist on the engagement. Direct line for all creative, brand, and messaging decisions.
+ MANAGING PARTNER / DESIGN DIRECTION
Jonathan Edwards
Managing Partner and Design Director at Narativ. Owns visual execution: brand system extension, website design, and front-end build direction.
+ FORCE MULTIPLIER
Core Team
Development, content, and production. The team that turns senior direction into a launched site at speed, with cross-industry experience including industrial and B2B brands.
+ 007 / WHAT THE PLATFORM UNLOCKS

The website is
the foundation.
Everything builds on it.

A modern, conversion-aware site is the asset every other marketing dollar compounds on. Once it's live, the natural next chapters open up: a content engine on LinkedIn, recruiting and employer-brand activation, HubSpot campaigns, PR placements, and case studies that put Northeast Tool on the prime tier's radar. None of that is required today. When the time is right, the platform is ready for it, and so are we.

008 / NEXT STEPS

Let's get
building.

STEP 01

Working session

A 60-minute call to walk the sitemap, confirm priorities, and align on what a successful launch looks like for your three target markets.

STEP 02

Statement of work

A finalized SOW reflecting the working session, with confirmed scope, the 8-week timeline, and the flat $15,500 project price outlined here.

STEP 03

Discovery kickoff

Architecture and SEO strategy begin within 10 business days of signature. The build starts the moment the SOW is countersigned.