Narativ // Project Timeline
Web Projects // Scope + Timeline

From Kickoff
to Launch.

Every build is a little different. Ours fall into three shapes. Here is the honest calendar for each one, so you can plan around it instead of guessing.

Follow the light

Before we start

01

The clock starts at kickoff

Not at signature, not at first email. Our kickoff call is week one, day one. Everything on this page counts forward from there.

02

Feedback sets the pace

These ranges assume review notes come back in about three business days. Fast reviews land you on the early end. Slower ones move the finish line with them.

03

Content is the long pole

Copy, photography, and logins are the single most common reason a project drifts. The earlier we have them, the smoother everything after runs.

01

Foundation

A clean, well built site with the essentials handled. Right for service businesses, new brands, and anyone who needs a strong presence without a lot of moving parts.

4 to 6
Weeks // 3 to 5 Pages
Template driven layouts Contact form Mobile optimization SEO setup Domain + launch
W1W2W3W4W5W6
Discovery
Content + Assets
Design
Build
QA + Launch
On usOn you

Discovery + Kickoff

Week 1

We walk through your goals, audience, competitors, and what the site actually has to do. You approve a sitemap and a page by page outline before anything gets designed.

What we need from youBrand assets, existing site logins, reference sites you like.

Content + Assets

Weeks 1 to 2

You gather copy and photography while discovery wraps. We send a simple content outline so you know exactly what goes where and nothing gets written twice.

Heads upThis stage gates design. We cannot move forward without it.

Design

Weeks 2 to 3

Homepage first to set the visual direction, then applied across the rest. Two rounds of revisions included.

Build

Weeks 3 to 5

Everything gets built in Squarespace. Responsive behavior, forms, and SEO basics all wired up and tested.

QA + Launch

Weeks 5 to 6

You review a staging link. One round of build revisions included. Then we handle redirects, domain connection, and go live.

After launch: 30 days of support for questions and small fixes.
02

Signature

A more built out site with real functionality behind it. This is the tier for businesses that need the site to do work, not just exist.

8 to 12
Weeks // 5 to 10 Pages
Everything in Foundation Blog, team, or resource collections Conditional forms Scheduling + booking CRM or email integration Light commerce Custom motion + interaction Gated content Content migration
123456789101112
Discovery + Strategy
Content + Assets
Design
Build + Integration
QA + Launch
On usOn you

Discovery + Strategy

Weeks 1 to 2

Deeper than Foundation. We map user flows, define the functionality, and confirm every integration before design starts. You approve a sitemap, a functional outline, and an integration list.

What we need from youBrand assets, platform logins, access to any third party tools we are connecting.

Content + Assets

Weeks 1 to 4

Copy, photography, and anything that needs to migrate from an existing site. We send a structured content doc organized page by page.

Heads upThis stage gates both design and build.

Design

Weeks 3 to 6

Homepage concept first, then interior page templates built from it. Three rounds of revisions included.

Build + Integration

Weeks 6 to 10

Full build, plus wiring and testing every integration. Integration testing is the piece most likely to need an extra beat, especially when a third party vendor is in the loop.

QA + Launch

Weeks 10 to 12

Cross browser and cross device testing, form and integration testing, staging review. Two rounds of build revisions included. Then redirects, domain, and launch.

After launch: 30 days of support, plus a training walkthrough so your team can run the site without us.
03

Custom

Some projects do not fit a shape, and we would rather scope them honestly than force them into a range.

Scoped
Per Project
Full commerce, large catalogs Member areas + logins Custom tools or calculators Large scale migration Multi site or multi location
12345678
Discovery Sprint
You approve the scope
Real timeline issued here
On usOn you

Discovery Sprint

2 to 3 Weeks

A short paid engagement to define the thing properly. Technical requirements, user flows, platform decisions, and the pieces that carry real risk.

Scope + Schedule

End of Sprint

You get a real timeline and a real number instead of a guess. If you decide to keep going, the same five stages apply from there.

What we need from you

  • Copy and photography by the dates in your content outline
  • Feedback consolidated into one response per round
  • One decision maker who gives final approval
  • Logins and access for anything we are connecting

What tends to move a date

  • Content arriving later than planned
  • Review rounds stretching past a week
  • New pages or features added mid project
  • Third party tools that need vendor support
  • Approvals routed through a larger group

Set it now,
not later.

Not sure where your project lands? Ask before we start. We would rather build the schedule together than adjust it under pressure.

In a market of noise,
Meaning is the only signal.
Let's Chat